Backliks, a leading e-commerce company in Russia, has announced its strategic plan for the next five years, dubbed "Backliks Strategy 2024." The company's CEO, Sergey Galitsky, outlined the plan in a recent press release, highlighting the company's ambitions to further consolidate its position as a major player in the Russian e-commerce market.

The Backliks Strategy 2024 is built around three key pillars: expanding the product range, enhancing the customer experience, and improving operational efficiency. Let's take a closer look at each of these pillars and what they mean for Backliks and its customers.

Expanding the Product Range

Backliks is already one of the largest e-commerce platforms in Russia, with over 10 million monthly active users and more than 150 million products listed on its platform. However, the company is not content to rest on its laurels and plans to significantly expand its product range over the next five years.

To achieve this goal, Backliks will focus on three key areas: increasing the number of products available on its platform, improving the quality of these products, and enhancing the variety of product categories offered. This will involve investing in new technologies and partnerships to streamline the supply chain and improve inventory management.

Enhancing the Customer Experience

Backliks recognizes that customer experience is a key differentiator in the highly competitive e-commerce market. To improve the customer experience, Backliks will focus on three key areas: simplifying the purchasing process, improving delivery times, and enhancing customer support.

To simplify the purchasing process, Backliks will introduce new technologies such as augmented reality (AR) and virtual reality

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